I am a NY-based Creative Director (Art Director) with 20+ years of experience, leading multi-platform campaigns across various media including Social Media, Digital, Influencer Marketing, TV/Streaming, Print, POS, OOH, and Activations.
With a global perspective and a keen focus on the North American market, I combine creativity and innovation to create powerful brand stories that connect with people in today's diverse and fast-changing advertising landscape.
My professional specialty is the creative direction in the beauty category, as I have served more than 15 beauty brands.
I am well versed in leading end-to-end integrated campaign development from a strategic point of view. As a hands-on creative director, I have many years of experience managing creative teams. I work proficiently in a variety of different environments from big integrated teams to small fast paced groups.
Having my background as Japanese, and with 2 multi-racial children, diversity and inclusion have always been important parts of my work. I have worked in several multicultural brands, and I make a point to bring diverse points of view into every creative project I work on.
My campaigns for Pantene and Covergirl have been awarded several recognitions across the industry from Cannes Lions to the D&ADs.
On my personal side, I have a great passion for Plant-Based cooking. As a food/content creator, I enjoy making my own content for social media platforms.
Clients: L'Oréal Paris, L'Oréal Group, Urban Decay, Thayers, Carol’s Daughter, SoftSheen-Carson Dark & Lovely
Procter & Gamble - Pantene, Olay Body & Olay Skincare, Herbal Essences, Downy/Lenor
Revlon Inc - Revlon, Almay, CND, Elizabeth Arden, Cutex, Fragrances
Coty - COVERGIRL
Wella - Clairol, Koleston
Bausch & Lomb, New York City Mayor’s office, City Year, Juvenile Diabetes
Research Foundation, Make A Wish Foundation
new business wins: Gillette, Bausch & Lomb, Pandora
Awards: Cannes Lions Gold, Silver and Bronze, Clio, One show, LIA, Cresta, D&AD, Effie
Contact: natsukobosaka@gmail.com